Challenge: Create an identity for a startup charter jet company targeting high income clientele to purchase customized private jets

Approach: Heavy use of black and serif fonts within the logo and website signal potential clients that the company is a professional operation

Result: The Custom Jet Acquisitions website has just launched and the company is just getting off the ground

Update: The owner of the site was exremely pleased with the site. The company is currently going in a different direction and will launch a new website in the near future. Check back here for updates.