Challenge: Encourage architects and designers to specify products that only CSolutions can offer in its designated territory

Approach: Develop a unique brand for each of four types of aggregates or processes

Result: Elements, Seascape, Prism and Reflections brands are being specified by architects and designers

Elements: Represents the stone aggregates including granite, quartz, and other natural stones

Seascape: Contains aggregates found on any beach including shells, mother of pearl and coquina

Prism: Comprised of recycled glass, Prism allows for virtually any color surface and LEED credits

Reflections: The concrete polishing procedure with a grit level of up to 3000 makes concrete look like glass